▼ Drama 〜Part.1
（N: Narrator, A: Akiko, T: Tina）
N: Our story begins as Akiko visits Tina's office...
T: Where are those survey results...aarrgghhhh...oh, hi Akiko
A: What's wrong, you look angry.
T: I'm just frustrated...Amadin Group needs us to comment on this market research report right away. I need to understand it but I can't figure out the Japanese part...
A: Oh, of course I can help you...
T: Yeah, I should have asked you, I was just being stubborn - let's work together. You read the Japanese version and I'll ask you questions from the English...
A: Okay...where is it, oh, here it is. What do you need to know?
T: Um, what's the actual title of the report?
A: Um...something like Consumer Lifestyle Research Report...2006
T: Oh, okay, that makes sense---I thought it had something to do with...oh, never mind, I shouldn't have been trying to read it myself anyway.
A: I know it takes a little bit of time for you to read Japanese...
T: Oh, don't worry about hurting my feelings Akiko, you're absolutely right, it was dumb. Okay, now, what in the world does this mean?
▼ Drama 〜Part.2
（N: Narrator, A: Akiko, T: Tina）
N: Our story continues as Akiko helps Tina understand the Japanese demographic report.
T: Okay, so we already have basic demographics, right? The target audience is skewed towards females in their late 30's, unmarried.
A: Let me make sure...yes, that's what the report says.
T: Okay, so what I really need to understand is the psychographics.
A: You mean...the their...um, habits, right?
T: Exactly.
A: Well, um, it says that they think money is important.
T: Right.
A: But they think concepts like LOHAS are more important.
T: Oh, so sustainability is a key factor...
A: And they also...they also want to spend money on luxury goods...
T: What? Really? Hmmm. So maybe the people who want to spend on luxury goods are different from the people who care about the earth?
A: No, the report says they are the same.
T: Now, that's an interesting insight! But, wouldn't the LOHAS people feel kind of brazen, walking around with expensive bags?
A: （うーん、ロハスに興味がある人がファッショナブルでもいいと思うんだけどな）It's not very clear...
T: I see. Well, the next question is, how do we show them how important insurance can be for their peace of mind?
