Robert enumerated blogging software, recommending wordpress. He explained how to tag your blog at technorati, so that your entries would appear in google. Robert also warned of "splogs" (spam blogs); e.g., Coke's blog repeats "coke is great."

Alex collected Robert's references:

http://wordpress.com/
http://www.blogger.com/start
http://www.japan-hopper.com/
http://www.feedburner.com/fb/a/home
http://www.technorati.com/
http://www.technorati.jp/
http://www.box.net/
http://www.youtube.com/
http://del.icio.us/
http://slideshare.net/yizmo/10-ways-to-a-killer-blog/
http://windowslivewriter.spaces.live.com/
http://www.netvibes.com/
http://pageflakes.com/
http://www.list4all.com/
http://www.squeet.com/home.aspx
http://www.grazr.com/
http://www.google.com/reader/view/
http://www.mychingo.com/